All leads are created equal, right? Not in the world of strategic inbound marketing; it is essential to understand who is visiting your website to determine the effectiveness of your business’ marketing plan.
Market Inbound will identify valuable leads by gathering intelligence and using it to convert prospective customers into quality business opportunities. Your lead intelligence strategy should be driven by a model that works to align sales and marketing efforts and converts leads to closed sales.
Lead intelligence is multifaceted and integrates a variety of marketing strategies, including: